LAUNCHED AMID the COVID-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and CLS publisher BroadcastMed that reveals sales and exams data from more than 2,200 practice locations across the country.
Here, we share August 2023 practice data reported by GPN on Sept. 5. Compared with July 2023, August of this year saw increases of more than 15% each for exams, frames, and patient payments; contact lenses were also up 12%. Compared with August of last year, the month saw minor decreases in specific product categories, but overall patient payments were up nearly 3%.
PRACTICE RESOURCES
The GPN Visions business solutions channel (visions.gatewaypn.com ) offers timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful ODs, practice management consultants, and business owners. GPN Visions members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.
All industry data provided by GPN: gatewaypn.com .