The Canadian Association of Optometrists (CAO) released a new national campaign to raise awareness about myopia, and to enlighten parents and caregivers about the crucial significance of annual eye exams for children. Several provincial associations of optometrists (New Brunswick Association of Optometrists, Newfoundland & Labrador Association of Optometrists, Nova Scotia Association of Optometrists, and The Prince Edward Island Association of Optometrists) and sponsors from the industry (Alcon, CooperVision, and Sun Pharma Canada) joined and supported the campaign.

The national campaign prompts parents and caregivers to take proactive steps about children’s eye health and provides resources to find their local eyecare practitioner. The campaign assets will run throughout October on Facebook, Instagram, YouTube, TikTok, and Spotify in both official languages to raise awareness about childhood myopia. To find more about the CAO campaign, visit opto.ca/get-ready-to-see-farther.