Hilco Vision welcomed Geoff Cochran to the national account director role. Cochran will develop and expand key partnerships, as well as accelerate growth opportunities and initiatives to expand the reach of Hilco Vision and its portfolio of leading brands including Bruder Healthcare and M&S Technologies, according to the company.

He joined Hilco Vision as national account director of its Vision Care Solutions division after several years with Quidel/Quidel Ortho, where he had success as a senior area business manager covering a 24-state area.