The Vision Council Foundation announced the launch of its 2025 campaign, Better Vision for Better Lives, an initiative to increase access to vision care products and services as a critical component of overall health and well-being. Through this campaign, the foundation aims to bring vision care resources to underserved communities, empower future industry professionals, and amplify its mission to make clear vision achievable for all.

The Vision Council Foundation's 2025 campaign is centered on three key goals: improving access to vision care products and services, training and supporting future industry leaders, and fostering collaboration.

Supporters can make contributions online here and learn more at thevisioncouncilfoundation.org or join the conversation on social media using the hashtag #BetterVisionBetterLives.