CooperVision has appointed Steven Robins as president, Americas, effective immediately. Most recently, Robins was managing partner and principal for The New England Consulting Group, where he worked with a range of Fortune 500 organizations across the medical device, pharmaceutical, and over-the-counter/vitamin sectors. Among his prior responsibilities were strategic engagements with CooperVision, including the U.S. introduction of its MiSight 1 day contact lens for myopia control. He has also served as chief marketing officer and president of North American Vision Care for Bausch + Lomb, general manager of Johnson & Johnson’s Consumer Healthcare business in Canada, and group marketing director for Pfizer Consumer Healthcare.