Zeiss has launched five educational video series on YouTube and TikTok designed to make information about vision and eye health more accessible to consumers. The initiative addresses common questions about eye examinations, vision conditions, and optical technologies.

The initiative includes two YouTube series and three TikTok formats. On YouTube, “Clearly Explained” features Zeiss experts discussing eye health topics, including myopia, astigmatism, and cataracts. “Science Behind” examines the research and innovation underlying optical technologies through interviews with industry experts and university partners.

The TikTok series offer shorter, more conversational content. “Vision Answered” responds to consumer questions, while “Vision Revision” uses humorous classroom-style presentations to explain eye health concepts. "Make it Zeiss" connects vision topics to familiar interests, including fashion, beauty, and sports.

The first episodes are available on the Zeiss Vision YouTube channel and TikTok channel, with additional videos expected in the coming weeks.