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Contact Lens Spectrum

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THE OPTOMETRIC BUSINESS TRACKER

CLS and GPN Technologies share U.S. practice data on exams and sales for an insider view on today's new chapter in pandemic recovery.

Contact Lens Spectrum July 1, 2022 Vol 37, Issue July 2022 Page(s): 10

Launched amid the COVID-19 pandemic, the Optometric Business Tracker (OBT) is a collaboration between GPN Technologies and CLS publisher PentaVision that reveals sales and exams data from more than 2,400 practice locations across the country.

Here, OBT reveals crucial takeaways tracking practice exams and patient payments, plus frame, lens, and contact lens sales in an easily digestible, focused way to address practice information needs heading into a new chapter of the pandemic.

This month, OBT focuses on a practice pearl centered around eye exam trends by region.

Head into the third quarter of the year armed with critical intel and key trend takeaways with the state of optical sales and exams in clear view.

 

PRACTICE PEARL

  • This key data takeaway focuses on eye exam trends by region.
  • GPN shares that eyecare business performance is dependent upon multiple variables including macroeconomic factors.
  • To understand regional differences in ECP business performance, a representative GPN sample of 2,600 ECP locations distributed across the four U.S. regions were analyzed for the daily count of eye exams over the past 2.25 years. Daily eye exams averaged highest for ECP locations in the South (13.1 exams per day), and lowest in the West (10.8 exams per day). After the pandemic-induced low of Q2 2020 (8.3 daily eye exams per door nationally), there was a dramatic rebound in daily eye exam counts that has been maintained.

 

For a detailed analysis of census division trends in eye exams and COVID, head here:eyethrive.net/trends-in-regional-exam-performance .

PRACTICE RESOURCES

GPN is using its eyeTHRIVE business solutions channel (eyeTHRIVE.net ) to offer timely webinars and resources to ECPs. The open-forum webinars feature some of the industry’s most successful ODs, practice management consultants, and business owners. eyeTHRIVE members are invited to attend live webinars, view recorded presentations, download useful tools, and participate in live Q&A sessions with industry pros.

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