“A QUACK IS A QUACK—whether he sells opinions or elixirs.”—Grete De Francesco (“The Power of the Charlatan,” 1937).

Servicing all, big and small. That’s a phrase I have known for some time, but a few internet searches came up with not much in terms of attribution. Whether you’re the patient, the practice, or an industry partner, service is paramount to establishing a standout business model (especially in today’s climate of shrinkflation, skimpflation, stagflation, and tipflation). While service is paramount, one’s integrity, standards, and then reputation and credibility remain core guiding principles that drive our approach—service is how we externally interact with the community at large (i.e., our readership).

A recent social media post reminded me of a Reader’s Digest article called “Seven Little Etiquette Rules for Complaining on Social Media” (rd.com/list/complaining-on-social-media ). Rule No. 1: Reach out to companies directly if you have a problem.

At Contact Lens Spectrum, we do the best we can to bring you the most cutting-edge, evidence-based, and clinically relevant information you need to provide the highest level of care to your patients—whether the information be in print, online, or through our professional education meetings. Our expectations and standards are high, and we hold ourselves accountable first and foremost. But we also ask for our stakeholders to help keep us accountable, and we are happy to receive and accept professional feedback and criticism when appropriate and needed. This includes not only our readership at large, but also our industry partners and various organizations. To that end, Contact Lens Spectrum and our related newsletters and meetings (the Global Specialty Lens Symposium) welcome your feedback—we always have and even often print it!

As much as we would often like to tell patients or vendors a piece of our mind, there is a much more professional and positive way to practice and conduct business. We can all be reminded to do better in this regard. With that in mind, how are we doing? Let us know how we can serve you better.

JASON J. NICHOLS, OD, MPH, PHD

Editor-in-Chief

CONTACT CLS

 

Please let us know how we’re doing! E-mail CLSpectrum@pentavisionmedia.com with your comments or article submissions.