This article was originally published in a sponsored newsletter.

Look for unique ways to internally cross-promote the variety of products and services that your eyecare practice offers. For example, daily disposable contact lenses provide an excellent opportunity to cross-market with the optical department, resulting in happier, more satisfied patients and practice revenue growth. Here are some ideas to consider:

1. Try-On Experience  For any patient, but especially for those who have never worn contact lenses or those who have never tried daily disposable lenses, consider offering the opportunity to try them on while they select their eyewear. Many patients think they may not be the best candidate for contact lenses, but this experience often demonstrates how easy and convenient they are. By strategically providing them a diagnostic pair of daily disposable contact lenses, patients can experience the freedom of visual correction and a high level of comfort during the eyewear selection process, which has an added benefit of improving their confidence in their choice. 

1. Cross-Sales Opportunities  Many references show improved compliance with daily disposable contact lenses and, when used as the first-line option in the fitting process, they can encourage more frequent eyecare visits. More frequent visits allow for more chances to discuss other products and services within an eyecare practice, including back-up eyewear, occupational eyewear, nonprescription sun wear, and even more opportunities to treat any underlying medical eye concerns. Consider tracking these prospects; that is, capture the number of daily disposable contact lens wearers who purchase something extra. Then evaluate the current percentage of cross-sales and set a goal to grow that percentage. Consider discussing this goal at your next office meeting to optimize your internal strategies for achieving it. 

Small internal changes can make a big impact in practice revenue. Many of these opportunities turn into a win-win for your patients and your practice. Daily disposable contact lenses have the ability to grow the number of contact lens wearers, as well as cross-market other areas within the practice.