A big key to growing one’s daily disposables business within their practice revolves around utilizing staff. Staff can improve the efficiency with which we perform contact lens fits, while improving the quality of care.
Here are just a few ways they can make an impact:
- Planting the seed. Generating interest in contact lens wear often starts and ends with staff. During preliminary testing, they can plant the seed about wearing contact lenses. For example, a staff member could ask, “Have you ever worn contact lenses or considered wearing contact lenses? Talk to your eyecare practitioner; you may be a great candidate for the newest daily disposables that just came out!” Additionally, staff can discuss the process of a contact lens fitting within your practice.
- Discussing the fees.This is ideal for staff to cover, as talking to patients about the fees related to contact lens wear can be an administrative task. This is a critical step, especially with daily disposables contact lenses. From the fitting fees to the cost of an annual supply, it is important patients understand the cost prior to getting to the front desk checkout. Contact lenses require extra time and expertise. With that comes a service fee for that procedure. Our staff can handle many of these inquiries and divert any uncomfortable situations that may arrive ahead of time.
- Instructing on contact lens care.Many patients who have dropped out of contact lens wear or never wore a daily disposable lens often require care instructions. Staff can go over the details with patients to increase the likelihood that patients are taking care of their eyes and their vision at the highest level.
The eyecare practice staff is eager to help, and they enjoy working with patients, so consider expanding their responsibilities to help grow your daily disposable patients. It may turn into a win-win for everyone.
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