Alcon is introducing the Alcon Innovator Program, an initiative to partner with influential eyecare professionals to identify gaps in contact lens offerings and address the market’s unmet needs. As part of the inaugural program in the U.S., Alcon has chosen 20 innovators to receive and offer their patients exclusive access to upcoming Alcon product launches, so the company can gain insights from patients as well as create social and editorial content that highlights their experience with the latest innovation.