Bausch + Lomb Corporation announced the U.S. launch of Opal, a digital e-commerce marketplace. Designed to help maximize efficiencies for eyecare practices, while enhancing the patient experience, Opal provides a streamlined ordering process for Bausch + Lomb contact lenses, with select Bausch + Lomb over-the-counter products to be added in the coming months, according to the company.

The Opal platform, a complimentary offering to eyecare professionals that is accessible to their patients, features order tracking and history, appointment reminders, and automated prescription reminders. All orders made through Opal are delivered with free shipping directly to patients’ homes or eyecare practices, and each patient purchase earns points toward the Bausch + Lomb Horizon Rewards loyalty program.

Products are available through a customizable catalog on Opal, including Bausch + Lomb contact lens brands, such as Bausch + Lomb Infuse, Bausch + Lomb Ultra, and Biotrue Oneday. Over-the-counter products will include Lumify and Blink eye drops.