The Contact Lens Institute’s (CLI) report “Disrupting the Dropout Dilemma: Practical Steps to Keep Patients in Contact Lenses,” is now available. The publication is based on CLI-commissioned research conducted in August 2024 among 401 U.S. adults, split equally between new (< 2 years) and long-term (≥ 2 years) soft contact lens wearers. The 32-page report can be downloaded for free at https://www.contactlensinstitute.org/resources/see-tomorrow, which also offers standalone infographics, a report highlights synopsis, and a video of multiple Visionaries discussing several findings and their implications.