March 10, 2024 Last year, CooperVision launched the first stage of its Fresh Thinking campaign, which kicked off an industry-wide conversation about how the contact lens patient journey could evolve and help to grow the contact lens category, introducing the benefits of contact lenses to more people.

In the initial stage, 580 eyecare professionals (ECPs) and 500 patients were surveyed. In this next stage, ideas from ECPs working in practice on how to tackle the pinch points at each stage of the contact lens patient fitting journey—pre, on-the-day, and post-fit—have been shared. According to CooperVision, these hints and tips provide inspiration for ways that practices might make changes, to help support and grow their contact lens business. For more information, visit coopervision.co.uk/practitioner/patient-experience-campaign-2024.