As part of its fourth consecutive direct-to-consumer initiative aimed at raising awareness with parents and caregivers about childhood myopia, CooperVision participated in a national media tour, conducting 26 interviews with broadcast television and radio news outlets across the country.

Felicia Timmermann, OD, MS, senior manager of myopia management at CooperVision, led the interviews, discussing how children's lifestyles, with less outdoor time and more screen time, are contributing to the nationwide rise in myopia. She also offered parents actionable ways to help protect their children's vision and future eye health.