CooperVision announced the launch of its 2024 consumer myopia control advocacy initiative, “MiSight Today. Anything Tomorrow.” This year’s campaign focuses on equipping parents with the information they need to correct their child’s myopia and help slow its progression. The campaign highlights the critical importance of scheduling comprehensive eye exams for children before the school year begins.

The initiative aims to raise awareness, educate, and inspire action through new engaging digital, audio, and video assets. The campaign will be featured on audio and video streaming platforms.