EyeMed Vision Care and The Vision Council Foundation have established a partnership focused on their shared mission to drive the optical industry forward by raising public awareness and advocacy on the importance of overall eye health. This multiphased collaboration brings together both organizations to develop and launch a unique series of tools, resources, and consumer outreach initiatives that further drive education around the optical industry, advocate for the importance of eye care, and support the essential role vision benefits play in empowering individuals to manage their vision.

Over the course of the coming months, the two organizations will jointly release a series of curated vision health and wellness articles, interactive vision guides, and social media eyecare awareness campaigns. Additionally, the latest edition in EyeMed’s Vision Curriculum Kit series, “Common Vision Conditions,” will be co-branded in partnership with The Vision Council Foundation and aim to engage grade-school students to understand how clear vision enhances their quality of life and well-being. The free kits are available for both educators and eyecare professionals to distribute to students and patients.

EyeMed will also serve as a 2025 Supporting Sponsor of The Vision Council Foundation to fund additional eye health awareness programs.