Essilor Launches Stellest Consumer Awareness Campaign
A multichannel media campaign launched by Essilor for its Stellest lenses to raise consumer awareness about controlling myopia progression is expected to reach more than 30 million people. Digital display advertisements and a 30-second video commercial would run across YouTube, Meta, LinkedIn, Amazon Prime, and Disney+, along with a homepage takeover on Mumsnet and Netmums until the end of July. According to the company, the campaign aims to reach your customers wherever they are and encourage them to visit their local independent practice to learn more about myopia control.
Honor Introduces AI Defocus Eye Protection
Honor Introduced AI Defocus Eye Protection, which utilizes artificial intelligence (AI) to simulate defocus glasses directly on the smart device’s display. According to the company, the product uses a type of glass that reduces eye strain.
ACO to Host Orthokeratology Masterclass
The Australian College of Optometry (ACO) will host an interactive masterclass on orthokeratology (ortho-k) in Melbourne on Aug 11. The class will be led by Philip Cheng, an International Academy of Orthokeratology and Myopia Control fellow, and optometrist Jacinda Van, from specialty contact lens practice Richard Lyndsay & Associates.
The presentations will be followed by a panel discussion and participation among attendees.
In session one, Cheng will provide tips on patient selection and lens fitting, as well as managing patient expectations and using a corneal topographer. Then, Van will guide participants through how to identify and manage unexpected ortho-k treatment outcomes and potential complications, in session two. The masterclass will conclude with a demonstration of ortho-k lens designs, led by Cheng.
The in-person masterclass has limited capacity and early registration is recommended: go.aco.org.au/orthok-24.
Myopia Awareness Campaign Created by Optometry Confederation of India
Optometry Confederation of India (OCI)’s Myopia task force formed a coalition named TEAAM (Training, Education, Awareness, Advocacy for Myopia). OCI’s TEAAM aims to increase public awareness on myopia as a growing epidemic among children, in addition to upskilling eyecare practitioners with the necessary toolkit to actively participate in managing myopia.
OCI, along with the support of TEAAM members (Essilor, Hoya, Zeiss, Menicon, and Seed), has developed myopia awareness animation films. There are five short animation films in seven local Indian languages (English, Hindi, Tamil, Telugu, Gujarati, Bengali, and Kannada).
English-language versions can be found at the links below.
- Sunlight Exposure
- Less Gadget Time
- Comprehensive Eye Exam
- Spectacles for Myopia Management
- Orthokeratology for Myopia
Second Annual Myopia Action Month Planned for September 2024
Myopia Profile announced the return of Myopia Action Month in September 2024. This global event is poised to deliver 30 days of tailored education, industry collaboration, and encouragement to empower eyecare professionals (ECPs) to more effectively address the disease, with the aim of helping to counter growing prevalence rates. The global initiative aligns with the World Council of Optometry’s advocacy for myopia patient care and is fully supported by Myopia Profile’s visionary sponsors.
This year’s program features two educational tracks, “Foundations” and “Advanced,” each offering an on-demand package of four 15-minute recorded lectures covering a variety of topics. Sponsor product videos will accompany Myopia Profile’s science-based lectures to support practical understanding. Additionally, expanded social media activities will encourage ECPs to post, share, and discuss Myopia Action Month, while new and existing resources will further support ECPs in refining their myopia management strategies.
More information about Myopia Action Month, including how to register at no cost, will be published on myopiaprofile.com in the coming months.