As families across the U.S. prepare for the new school year, CooperVision is urging parents to make children’s eye health a back-to-school priority through a nationwide myopia awareness campaign, new educational resources through The Myopia Collective, and limited-time rebates on eligible products. According to the company, these initiatives are designed to meet caregivers and eyecare professionals where they are—online, in-office, and in the community—delivering timely education, practical tools, and support during one of the most critical moments in a child’s vision journey.