Hoya Lens Australia has announced its partnership with Optometry Australia’s Myopia Awareness Campaign.The initiative aimed to raise awareness about the growing issue of myopia in children, its increasing impact on Australian communities, and providing accessible solutions. As part of the partnership, Hoya will collaborate with Optometry Australia to provide education and training at various events and clinical conferences.

The campaign will launch on April 7 with Hoya Vision Care as the Diamond sponsor. The Optometry Australia Myopia Awareness Campaign takes a two-pronged approach to engage both parents of young children and eyecare professionals. The part of the campaign targeting Australian parents of young children will highlight the importance of regular eye health check-ups and preventive measures. The local campaign, with the slogan “Off screens. Outside. Optometrist.” The campaign will also provide eyecare practitioners with a dedicated myopia microsite offering downloadable resources, fact sheets, management guides, and videos.

To augment the Optometry Australia campaign, Hoya Lens Australia will launch its own MiyoSmart consumer campaign—MiyoSmart “Myopia Care for Kids”—from May 2025, to further raise awareness of myopia and the importance of early treatment for children, and choose products backed by clinical evidence.

Both campaigns will be supported by the Good Vision for Life website, which provides vital information on myopia, its progression, and the best treatment options available.